All Efe needs to do right now is focus on his content. The music will pay for itself.
Efe Ejeba has blown.
He
is the winner of the 2017 Big Brother Nigeria. A feat that has thrown
blessings his way, including a N25 million pay cheque, a brand new SUV
ride, and most importantly, the gift of fame.
What more can a man ask for?
A
chance to become a music star. This current position of Efe is meant to
be hi starting point. Big Brother Nigeria offered him a platform and
some money to start off into any field. And music is his field.
Before
BBN, Efe was a young hustling upcoming rapper, who has an EP out titled
“Lagos.” The project was reviewed by Pulse Nigeria, and you can read it
here. It was a poor project, inhibited by the lack of investment. He
has N25 million burning in his pocket now, and somewhere someone is
whispering to him to chase this music thing.
If Efe decides to do music, he has to seek external
investment because he is a juicy prospect. Half the job of making a star
in Nigeria is to achieve fame. Millions are spent into marketing an
artist to the public, before introducing the art. Efe already has that
sorted. He is as famous as they come. Right now, he is the most popular
man in Nigeria.
That’s half the job done.
All
Efe needs to do right now is focus on his content. The music will pay
for itself. He already has offers from businessmen to invest in his
career. But the quality of his content is still suspect. Efe’s last body
of work – “Lagos” – was a horrible project. And that’s where he needs
to focus.
He can’t be a rapper. He has to
be a musician who can switch between both lanes, and find good producers
to connect with and generate pop music. That’s all he needs now.
And
collaborations will not be a bad idea. Every endorsement and verse from
an established act is a blessing and needs to be utilized well. That’s
the secret of starting out ahead. He needs development as an artist to
be great. But to be on the right track takes a lot of work. That’s where
he needs to be.
And then there’s the issue of
management. He has to get that right. Someone that can exact a clear
amount of control over his business. And guide him right. That’s all he
needs right now.
Every other thing is secondary.
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